Whitney logo on a white background
Whitney Museum of American Art
The Whitney Museum has a new mark: a dynamic W that responds to the artworks and words around it. Designed by Experimental Jetset, the new graphic identity embraces the inventive spirit of the Museum, and signals other changes afoot as the Whitney prepares to move to its new building in 2015. I worked on developing and maintaining the Whitney’s graphic identity through projects focussing on editorial, interaction and user interface design. I worked on creating digital signage to be displayed outside the museum, as well as stickers and web pages.

Digital advertisements for Whitney
Digital advertisement for Whitney on display outside the museum
Webpage for Whitney showing "Internal Server Error"
Webpages for the Whitney website
Sticker Sheet with different Whitney themed stickers
2 square Whitney stickers
Round Whitney stickers on a grey background