ShoreLine is a conceptual aquarium and water park targeted towards families who like to enjoy a relaxing weekend together. The color palette draws from the changing hues of the ocean. The vibrant yet calming colors give a sleek and contemporary feel to the brand.
ShoreLine
Branding
UI
2022
UI
2022
Brand Colors
![ShoreLine's color palette (blue, beige and an a blue gradient)](https://cdn.sanity.io/images/lcmrj5m3/production/112ecfc2c23cd0244709030bc16ec11d428bd031-8000x2038.jpg?w=3840&q=75&fit=clip&auto=format)
![ShoreLine's logo on a blue gradient background](https://cdn.sanity.io/images/lcmrj5m3/production/44b6fbc07e78fb4d09bab2b3bd10f0802b55aa69-8000x4500.jpg?w=3840&q=75&fit=clip&auto=format)
![Three ShoreLine posters with a jellyfish, turtle and an angel fish intertwined with the 'S' logo](https://cdn.sanity.io/images/lcmrj5m3/production/905f86da364e0ca6468d8f3f45e92f02591eccca-1920x1080.jpg?w=3840&q=75&fit=clip&auto=format)
![ShoreLine branding on a white and blue metal bottle](https://cdn.sanity.io/images/lcmrj5m3/production/79c13aae773b06b761293b002778c0ec4dac1a74-1920x1080.jpg?w=3840&q=75&fit=clip&auto=format)
![ShoreLine branding on a blue notebook with a blue pencil next to it](https://cdn.sanity.io/images/lcmrj5m3/production/afa17787f367e1c611d6480e0aea59830be58bf6-1920x1080.jpg?w=3840&q=75&fit=clip&auto=format)
![ShoreLine digital ticket with a QR code and ticket details](https://cdn.sanity.io/images/lcmrj5m3/production/1b413be39e8da338baaebf83be02342a4041f23e-1920x1080.jpg?w=3840&q=75&fit=clip&auto=format)
![Select stills from the ShoreLine website displaying the different sections](https://cdn.sanity.io/images/lcmrj5m3/production/f350f9ac210f2d324053ac839b5e0194e5bc8054-8000x5333.jpg?w=3840&q=75&fit=clip&auto=format)