jalongi.com is a brand new online retailer of fish and seafood in India. It was started in early 2018 with the promise that their fish is handpicked and quality checked to ensure that you always get the best on your table.
The client brief was to create a brand identity that is fresh, trustworthy and reliable. This project included the conceptualization, branding and communication of jalongi.com. Fresh, vibrant colors and playful visuals reflect their streamlined process without losing touch with their core product. The illustrations are relatable for a wide range of audience and attempt to deliver the message of the brand, that is, to deliver fresh fish in the comfort of your own home.
The logo was designed to be minimal but recognizable. It is meant to sum up the fresh and streamlined nature of the brand. Applications include a wide range of materials such as tags, door hangers and fish distribution vans.